Can a music video carry a strong message while keeping a purely musico-visual aesthetic idea? This is the bet I took on the music video “White Bred Blues”, from the talented Ralph of London, in which we give the floor to a former homeless person, who leads us to discover what his daily life was like for more than twenty years. Through daring metaphors and strong messages carried by the voice of Bristol through its street-art, White Bred Blues becomes the vessel of a humanitarian and social message, following the format of a documentary, but keeping a photography and an aesthetic found in music videos or short films.

For this project, we took care of the finding the concept, directing the project, editing the video (including colour grading and sound editing) and the story telling.

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Writer / Director / Executive Producer / Film Editor